User-centered design grounded in research — from competitive analysis and user personas through wireframes, testing, and high-fidelity prototypes.
A self-pitched responsive web redesign for a nonprofit supporting disabled adults and children — conceived, researched, and designed as a freelance project with direct stakeholder access.
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Self-initiated. I identified the client, pitched the project to the director, and led the stakeholder relationship from day one.
Real constraints. Heuristic evaluation, WCAG accessibility audit, in-person stakeholder interviews, and a revised site map.
Active work. Currently in mid-fi review with the Outcomes team. Training materials and a 6-month analytics follow-up are planned post-launch.
A self-pitched responsive web redesign for a volunteer-run nonprofit cat rescue — I identified the client, led the stakeholder relationship, and redesigned for clarity, accessibility, and connection.
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A travel planning app for busy parents — built on 5 interviews and 43 survey responses, tested through four rounds of guerrilla testing, and taken to a complete hi-fi prototype entirely by me.
View Case Study →A concept redesign of weather.gov — tackling an information-dense government site with complex user needs across desktop and mobile through a clearer, more accessible visual system.
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Research proved our initial concept wrong — we pivoted from car enthusiasts to everyday owners. I built the complete hi-fi prototype solo, redesigned the user flow, and synthesized all testing feedback.
View Case Study →I uncover what users actually need — not just what they say they want. Twenty years of client-facing design work means I know how to ask the right questions, listen for what isn't said, and surface insights that drive real decisions.
My graphic design foundation gives me a strong grasp of visual hierarchy, composition, and communication — essential for wireframes that are both intuitive to use and ready to hand off. From paper sketch to hi-fi Figma prototype.
I translate research findings into clear, actionable direction. Affinity diagrams, frequency charts, 2×2 matrices — I don't just collect data, I turn it into a story the whole team can design from.