Brand systems built to last — from the mark to every material that brings it to life across print, digital, and environmental touchpoints.
A brand refresh honoring 80 years of community water service, anchored by a 60-foot legacy wall and a full suite of updated materials — all aligned to Culligan International's updated standards.
A brand refresh of a national gardening publication — new logo, masthead, and editorial design language. The redesign earned industry recognition for design excellence and brand impact.
Brand identity for a nonprofit using pet-assisted therapy to support individuals with special needs. Materials needed to communicate both warmth and credibility to families, donors, and partner organizations.
Pro bono brand collateral for Care in Action MN — a nonprofit working to prevent child abuse and neglect in the Twin Cities. Designed a trifold brochure, display board, and letterhead to give the organization professional materials that matched the light and warmth of their mission.
“Jenny has a keen ability to understand her clients’ needs and turn around a design that meets them perfectly with minimal direction.”Patricia B. — Board of Directors Member, Care in Action MN
“I had the good fortune of working with her on some marketing collateral for a nonprofit organization. ... Her strong ability to connect with and understand us coupled with her amazing talent for design made her a perfect choice for our project. I recommend her wholeheartedly for any design needs.”