Brand systems built to last — from the mark to every material that brings it to life across print, digital, and environmental touchpoints.
Brand identity for a nonprofit using pet-assisted therapy to support individuals with special needs. Materials needed to communicate both warmth and credibility to families, donors, and partner organizations.
A brand refresh honoring 80 years of community water service, anchored by a 60-foot legacy wall and a full suite of updated materials — all aligned to Culligan International's updated standards.
A brand refresh of a national gardening publication — new logo, masthead, and editorial design language. The redesign earned industry recognition for design excellence and brand impact.
Pro bono brand collateral for Care in Action MN — a nonprofit working to prevent child abuse and neglect in the Twin Cities. Designed a trifold brochure, display board, and letterhead to give the organization professional materials that matched the light and warmth of their mission.
“Jenny has a keen ability to understand her clients’ needs and turn around a design that meets them perfectly with minimal direction.”Patricia B. — Board of Directors Member, Care in Action MN
“I had the good fortune of working with her on some marketing collateral for a nonprofit organization. ... Her strong ability to connect with and understand us coupled with her amazing talent for design made her a perfect choice for our project. I recommend her wholeheartedly for any design needs.”